In this episode, we’re joined by Andrew Garrihy, an experienced global CMO who has excelled in the highly competitive Chinese market. Andrew gives us a glimpse into the mindset and values that drive Chinese business culture. He shares valuable lessons on how to navigate hierarchies, earn respect, and prioritize collective wisdom over individual success. He also takes us through the "Chinese agile marketing" framework that allowed Huawei to rapidly launch 50 new products each year in various global markets. This episode provides a unique insider's perspective that every ambitious marketer should listen to, including tips on effectively communicating with different cultures.
In this episode, we are joined by Andrew Garrihy, a veteran global CMO who spent several years working in senior marketing roles at major Chinese companies like Huawei and Didi. Andrew shares his fascinating experiences navigating the complexities of Chinese business culture as a Western executive. He provides invaluable insights into understanding the mindset and values that shape the Chinese professional environment, such as the emphasis on collective wisdom, respect for hierarchy, and the relentless pursuit of progress.
He walks us through the "agile marketing" framework he implemented at Huawei, where they would launch around 50 new smartphone products per year, with about 3 being major flagship launches that required launching across 15 European countries, with only 90 days to plan and execute on all campaigns. This approach included long-term strategic planning with extreme agility, continual testing, and dedicated innovation budgets. Andrew also talks about his new passion project, the CMO Coach, which aims to provide mentorship to emerging marketing leaders to maximize their potential.
Watch the video version of this podcast on Youtube ▶️: https://youtu.be/mmRPhJxDZb8
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Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Andrew Garrihy from the CMO coach in this episode.
Find Rival online at www.wearerival.com, LinkedIn, Twitter.
Find Eric on LinkedIn and tweet him @efulwiler.
Find Andrew on