In this week’s episode, we take a deep dive into how to market like the best brands in the world and truly set yourself apart as a challenger brand. Distilling the knowledge of 65 episodes of Scratch and 100s of conversations we’ve had with the best CMO’s in the world from PepsiCo to P&G, Beavertown to Bloom & Wild, we decode the 10 core principles of how to market like the best challenger brands in the world. You'll hear from the likes of Gary Vee, Linda Boff, Rory Sutherland, and Jim Stengel on topics ranging from customer centricity to frameworks for innovation and the ability to understand and utilize data correctly. In this special episode, we cover all the timeless principles you need to be a high-performing modern marketer.
As marketers, we all want to know what truly drives the growth of challenger brands. We all want to see massive user growth, successful campaigns, and ultimately, we want marketing to have an impact. So why are these so hard to achieve?
In this fast-paced, ever-evolving world of marketing, the volume of information can be overwhelming at times and obsolete at others. It’s a daunting and steep learning curve for marketers who are on a mission to change their categories or their entire industries.
In this week’s episode, we take a deep dive into how to market like the best brands in the world and truly set yourself apart as a challenger brand. Distilling the knowledge of 65 episodes of Scratch and 100s of conversations we’ve had with the best CMOs in the world from PepsiCo to P&G, Beavertown to Bloom & Wild, we decode the 10 core principles of how to market like the best challenger brands in the world.
You'll hear from the likes of Gary Vee, Linda Boff, Rory Sutherland, and Jim Stengel on topics ranging from customer centricity to frameworks for innovation and the ability to understand and utilize data correctly. In this special episode, we cover all the timeless principles you need to be a high-performing modern marketer. Use this episode as a reference guide and drop in and out for the chapters and feel free to check out the full episodes all linked below.
Welcome to Challenger Marketing Decoded!
🎧Listen to this episode on your favorite platform - https://link.chtbl.com/scratch
⚡️Mentioned in the show:
CMO Mindmap - https://www.wearerival.com/content-hub-articles/rival-cmo-mindmap
Jobs to be done Framework - https://www.wearerival.com/content-hub-articles/ep-19-how-to-apply-jobs-to-be-done-to-brand-building-with-bob-moesta
BRIDGE by MENA fintech association - https://ffnews.com/newsarticle/fintech/mena-fintech-association-mfta-establishes-bridge-fintech-marketing-working-group-and-appoints-eric-fulwiler-as-chair/
Episodes from the show:
https://www.youtube.com/watch?v=-OPw54tqxq0&list=PLajBNfOMgl2EYo1K29XNIoEMwqapDlQTS&index=20
https://www.youtube.com/watch?v=Y_n0VhdyyYk
https://www.youtube.com/watch?v=62GtGz-fEeo
https://www.youtube.com/watch?v=qPt1fSGx2jI
https://youtu.be/nVbx9Rvlb_4?feature=shared&t=1156 https://www.youtube.com/watch?v=EdZK9QP7IWM
https://www.youtube.com/watch?v=X8q1qNRBUug
https://www.youtube.com/watch?v=Nx4lar_bCCU&list=PLajBNfOMgl2EYo1K29XNIoEMwqapDlQTS&index=18
https://www.youtube.com/watch?v=rmUvxucIJl4
https://www.youtube.com/watch?v=JYDaO-BUCgs&list=PLajBNfOMgl2EYo1K29XNIoEMwqapDlQTS&index=30
https://www.youtube.com/watch?v=TkfrqXylt84
https://www.youtube.com/watch?v=ZU0pcEs1Ub4
https://www.youtube.com/watch?v=QX8gU6yOoXw
https://www.youtube.com/watch?v=K8EqSgJw0JE
https://www.youtube.com/watch?v=tbh2xFaPgJA
https://www.youtube.com/watch?v=hzy9ObAwCWY
https://www.youtube.com/watch?v=_JjI-KKt2jc
https://www.youtube.com/watch?v=27kph5ACL7w
https://www.youtube.com/watch?v=KZbioThkpa8
https://www.youtube.com/watch?v=CaLosX00540
📕Chapters
(00:00) Introduction to show
(07:06) Framework for innovation with Eos and General Electric
(20:30) Relentless focus on the customer with Smile Direct Club, Activision, and Martin Lindstrom
(44:09) Seeking out new, different perspectives and ideas with Rory Sutherland, PepsiCo, and Mastercard
(01:03:20) Moving fast on the things that matter with Seedrs, Gary Vaynerchuk and Jim Stengel (P&G)
(01:17:20) Be creatively brave with Mint Mobile & Magnolia Bakery
(01:30:40) Managing the people/ Building a team - with, Gymbox & Flywire
(01:51:27) Brand differentiation with Formula-E, Beavertown & HereWeFlo
(02:08:30) - Double down on the data with Resident & Bloom & Wild
(02:20:12) - Stay on top of your craft with Hubspot
(02:25:49) - Love what you do