Eric Fulwiler talks to Sam Dulka of Dubai Economy and Tourism about the need to constantly adapt to change.
In this week’s episode, Eric talks to Sam Dulka, Associate Vice President of Global Business Marketing at Dubai Economy and Tourism. Tune in for a really interesting conversation about how Dubai has established itself as a challenger brand in the last few years and how you have to find channels of meaningful influence with the audience you are trying to reach. The team at Dubai tourism think of Dubai as a product, relating it back to Apple but with different features. There are some really good pieces around adapting to change and why all marketers have to keep this in mind. Enjoy, and let us know what you think!
Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler.
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