Scratch: CMO Interviews

Introducing Spark: Research into what Drives Successful Challenger Brands

Episode Summary

Rival Spark is a collaboration with Attest and the Marketing Faculty at Imperial College London to understand what makes challenger brands successful.

Episode Notes

 Listen to our live conversation with Professor Rajesh Bhargave and Rival Co-Founders DuBose Cole and Eric Fulwiler as we present the findings and implications from our Q2 report.