This week, we're joined by Delbert Ty, CMO of Coffee Meets Bagel, a challenger online dating app. Delbert talks us through what he brought to challenger marketing from his tenure at P&G marketing some of the worlds biggest brands, how he was able to find rapid success whilst marketing a new telco brand in Singapore and how he's differentiating Coffee Meets Bagel in such a crowded space.
In this week’s episode, Eric talks with Delbert Ty, CMO of Coffee Meets Bagel, a challenger online dating app. Delbert came up through the ranks at Procter & Gamble, working on some of the biggest brands in the world for one of the biggest marketing organizations in the world. It’s fascinating to hear how he, as a disruptor and innovator, was able to navigate the organization and do some really exciting work. He also shares how he was able to turn a new telco brand in Singapore into an overnight success with one campaign, and how he’s approaching his new role at CMB in much more crowded and advanced category. We love his approach and his prompt of actually doubling down on ideas that people think are crazy. It’s what leads to impact!
Connect with Delbert on Linkedin and Twitter - https://www.linkedin.com/in/delbertty/
Smart link: https://link.chtbl.com/scratch
Discussed in the show:
Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. Today's episode was hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter.
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