Mai Fenton explains how to successfully rebrand your company.
This week Eric chats to Mai Fenton of Superscript, a customizable bespoke insurance company for small businesses. Mai joined a few years ago as the first CMO, and oversaw a major rebranding from Digital Risks to Superscript. By 2020, the name Digital Risks no longer represented the brand, as its customer base shifted from purely digital and technology businesses to all kinds of businesses seeking customizable insurance. It was clear the company needed to rebrand to unlock growth opportunities and challenge the insurance market.
In today's episode you’ll hear some of Superscript’s engaging radio and podcast spots. To learn more about their rebrand, click here.
Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler.
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