Scratch: CMO Interviews

How to Humanize B2B Marketing with Martin Häring of Temenos

Episode Summary

Martin Häring explains how to sidestep the common pitfalls of B2B marketing.

Episode Notes

As CMO of Temenos, a world-leader in banking software, Martin knows a thing or two about the B2B space.  He argues that marketers need to innovate constantly but, more than anything, need to be focused on the customer experience. 

Three things Martin recommends:

1. Don't think about leads, think about your customer
2. Don't think about B2B, think about B2H or to B2P (Business to Human or Business to People)
3. Don't invest in push marketing, instead focus on pull marketing

To connect with Martin, find him on LinkedIn

To learn more about Temenos, visit their website: https://www.temenos.com/