Discover the secrets to sustainable growth in quick commerce with Diego-Tarek de Aristegui, as he reveals the importance of business acumen, data, and customer experience in today's rapidly evolving market. Learn how to balance short-term and long-term metrics, differentiate your brand, and drive success with purpose-driven strategies that resonate with your audience.
In this insightful podcast, join us as we delve into the world of sustainable growth and quick commerce with Diego-Tarek de Aristegui. Explore the challenges and opportunities associated with transitioning people's buying habits from brick-and-mortar to online commerce, and learn why business acumen and data visualization have become essential skills for marketers in this rapidly evolving landscape.
Diego shares invaluable insights on the importance of quality and customer experience, as well as the importance of establishing a purpose-driven company for long-term success. Learn how to distinguish your brand, strike a balance between short-term and long-term metrics, and avoid the creation of deal addicts through excessive promotions.
Throughout the conversation, we talk about how sustainable growth varies based on your place in the market. Don't miss this captivating discussion that will inspire you to think differently and drive meaningful impact in the marketing industry.
Scratch is a production of Rival 🚀, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Scratch is 🎙️ Hosted by Eric Fulwiler, and he’s joined Diego-Tarek de Aristegui.
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Watch the video version 🎥 of this Podcast on YouTube .
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