Scratch: CMO Interviews

How to develop the non-marketing skills needed to be a CMO with Mosala Phillips of Old Mutual Limited

Episode Summary

Welcome to another episode of Scratch! In this week's episode Eric Fulwiler is joined by Mosala Phillips, Chief Marketing Officer of Old Mutual Limited. Old Mutual Limited is the largest insurance company in Africa, and work across 14 markets! In this conversation we touch on the balance between creativity and numbers, Mosala's background as an engineer, and what he means by "In God we trust, but everyone else must bring data!". This is a fascinating conversation, tune in!

Episode Notes

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. 

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Find Eric on LinkedIn and tweet him @efulwiler.

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