DuBose Cole talks to David Aaker, Vice Chairman at Prophet about how you go about building purpose-driven branding.
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In this week's episode, DuBose talks to David Aaker, Vice Chairman at Prophet. David is a legend in this field, and he shares his knowledge on creating a strong brand purpose for your company, no matter what you offer. Can all brands have a social purpose? Does work across different sectors and where do you even start looking for what fits your brand?
To find out more and to connect with David Aaker, follow the links below:
LinkedIn: https://www.linkedin.com/in/davidaaker/
Twitter: https://twitter.com/DavidAaker
Facebook: https://www.facebook.com/AakerOnBrands
Hashtag: #AakeronBrands
Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Hanna Samuelson and hosted by DuBose Cole.
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