Mark Schaefer explains what comes after purpose and why the traditional CMO role might be dead.
Marketing strategist, author and adjunct professor, Mark Schaefer argues that the CMO must be in charge of the entire customer experience, and how some brands - like Glossier and Everlane - are doing it right.
In a world where isolation and loneliness are on the rise, community is more important than ever. Mark argues that consumers want to believe in the brands they support, that they to want to participate in and to belong to a brand. Belonging is such a human drive - and Mark believes that beyond purpose, companies will need to start using technology to connect to people in deeply personal ways.
For more from Mark, check out his podcast, his books, and his blog at Businessesgrow.com.
Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler.
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