Scratch: CMO Interviews

How to Build a Unicorn with Richard Davies of Allica Bank

Episode Summary

Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler. Say hi at media@wearerival.com, we’d love to hear from you.

Episode Notes

In this week’s episode, Eric talks with Richard Davies, CEO of Allica Bank and ex CEO of Revolut and OakNorth. Richard has helped build three unicorn challengers in the fintech space (the third being as a non-exec for World Remit), but he’s also spent time at big incumbent banks. He has a unique perspective on not only what it takes to build a unicorn, but also what the biggest differences are between how incumbents and challengers go to market and approach growth. Eric and Richard also dig into effective org design models for product and marketing teams and how the Spotify squad model has had a big impact on how he’s approached building teams. Read more here - https://productschool.com/blog/product-management-2/spotify-model-scaling-agile/


Connect with Richard here - https://www.linkedin.com/in/richard-davies-1323b2/

Check out Allica here - https://www.allica.bank/

Smart link: https://link.chtbl.com/scratch