This week, Jenna (Managing Director and Co-Founder of Rival) steps in to speak to Margo Kahnrose, CMO of Skai (Formerly Kenshoo) about the strategies and tactics you need to keep your brand adaptable in constantly changing environments.
In this week’s episode, Jenna sits down with Margo Kahnrose, CMO of Skai. They discuss what it's like to grow a brand and own a place in the market when consumer's have unlimited choices and how you can keep your brand relevant in this ever changing world. They also cover how the rebrand from Kenshoo to Skai was conceived and why it was necessary along with the changes that all companies in AdTech and Marketing Tech are facing.
Smart link: https://link.chtbl.com/scratch
Connect with Jenna here - https://www.linkedin.com/in/Jennacummings
Find Rival online at www.wearerival.com, LinkedIn, Twitter.
Connect with Margo here - https://www.linkedin.com/in/margokahnrose/
Check out Skai here - https://skai.io/
Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was hosted by Jenna Cummings.
Say hi at media@wearerival.com, we’d love to hear from you.