Oddbox doesn’t just deliver produce—it rescues it from landfill. In this episode, Gastón Tourn, Chief Growth Officer of Oddbox, explains how their mission to save “imperfect” fruits and vegetables goes far beyond novelty. Gastón shares why true marketing innovation requires blending Hemingway-caliber storytelling with deep customer empathy. He also reveals the practical ways he stays close to Oddbox’s community—through personal outreach, user interviews, and even open invitations to watch how people cook at home. If you think “storytelling” is just jargon, Gastón’s approach will change your mind—and maybe even what’s in your fridge.
We’re excited to sit down with Gastón Tourn, the Chief Growth Officer of Oddbox, a subscription service rescuing produce that would otherwise go to waste. In this conversation, Gastón dives into the importance of genuine storytelling, the fascinating psychology behind “Veg Haters,” and why focusing on customer insight (rather than competitors) unlocks true growth potential.
One of the key takeaways from this episode is Gastón’s belief that marketers should read fiction writers—like Hemingway—to understand storytelling frameworks that connect on a deeper human level. Another recurring theme is his approach to balancing long-term brand-building with short-term performance—a common challenge for any marketer who needs to do “more with less.” If you’ve ever wondered how to turn customer complaints into an engaging campaign, or if you simply love the idea of “ugly” fruits and veggies saving the world, then this episode is for you!
Watch the video version of this podcast on Youtube ▶️: https://youtu.be/DWQzGdyFj-U
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Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Gastón Tourn of Oddbox in this episode.
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Find Gastón on LinkedIn.
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