In this exciting episode, we welcome Sophie Collins, an accomplished marketing leader and CMO at MPB, the world's top platform for reselling camera gear. Sophie shares her insights on how marketing can drive positive change and how businesses can start with an authentic ‘purpose’ and shares advice to marketers who are passionate about making a difference. Tune in to get inspired and equipped with the tools to make a positive impact through purpose-driven marketing! https://link.chtbl.com/scratch
In this exciting episode, we welcome Sophie Collins, an accomplished marketing leader and CMO at MPB, the world's top platform for reselling camera gear. With her extensive experience as VP of digital for DAZN and a decade-long stint as Managing Director of performance marketing for Neo @ Ogilvy, Sophie shares her insights on how marketing can drive positive change and how businesses can start with an authentic ‘purpose’. She provides valuable advice to marketers who are passionate about making a difference, regardless of their leadership positions.
(00:48) Icebreaker - tell us about a challenger brand you really love
(03:50) Intro to MPB
(08:05) Where do you start with developing an authentic practical purpose for your brand
(12:09) How closely does authenticity and commercial purpose have to be in your mind?
(13:50) How does someone who isn’t CMO have an impact?
(20:50) How do you think about marketing in having a positive impact in the world
(24:20) What organisations and places should marketers look at to get more into the world of sustainability
(26:50) One thing (or two) things people should do differently after they listen to this
Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Sophie Collins CMO of MPB.
👉Want to join Rival AMP? Join us here.
Mentioned in the show:
Circular Economy Network, Recurate, mentioned in ZAG 50
Find Rival online at www.wearerival.com, LinkedIn, Twitter.
Watch the video version of this Podcast on YouTube.
Find Eric on LinkedIn and tweet him @efulwiler.
Say hi at media@wearerival.com, we’d love to hear from you.