In this enlightening episode of Scratch, Eric is joined by Sarah Reynolds, the award-winning CMO of HiBob and a passionate advocate for diversity and inclusion in marketing leadership. They dive deep into the essence of inclusive marketing, emphasizing its role in broadening market reach and the importance of genuine brand messaging. Sarah provides invaluable insights on maintaining authenticity, fostering an inclusive culture, and the intersection of diversity with marketing strategies. Don't miss out on their discussion about the crucial role of LGBTQIA+ leadership in the marketing world.
Welcome to another episode of Scratch, where Eric is joined by the brilliant Sarah Reynolds, who serves as the CMO at HiBob. Sarah is an award-winning B2B SaaS marketing executive and a well-known diversity and inclusion advocate. They take us on a journey into the realm of inclusive marketing and the significance of LGBTQIA+ leadership within the marketing industry.
Together, Sarah & Eric explore the intersection of diversity and marketing strategies. Sarah places a strong emphasis on the vital role that inclusive marketing plays in establishing a more extensive market presence. They delve into the various challenges and opportunities faced by a trans, non-binary CMO, underlining the pressing need for increased diversity within the C-suite. They also articulate how inclusive marketing is not only ethically sound but also a smart business strategy.
Sarah generously shares their insights on strategies to steer clear of "purpose-washing" and maintain authenticity in brand messaging. They provide invaluable best practices and principles to ensure a brand's purpose aligns seamlessly with its actions. Additionally, they underscore the significance of practicing what you preach by "eating your own dog food." They discuss a systematic approach to fostering an inclusive organizational culture, encompassing both top-down and bottom-up initiatives. We really enjoyed recording this one, and are sure that you'll find Sarah’s insights and perspectives truly enlightening.
Chapters:
(3:40) Favorite challenger brand
(7:20) Opportunity for more LGBTQIA+ individuals?
(10:40) How to be more inclusive?
(18:25) How do you actually drive change in your organization?
(32:30) Prioritizing what needs to be done
(37:00) Lightning Round
"Scratch" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. In every episode Eric interviews the CMO of some of the world's biggest or fastest-growing brands, exploring their innovative marketing strategies that challenge established incumbents. Immerse yourself in the world of challenger brands and learn valuable marketing lessons from industry experts, as you discover their secrets to success.
Find Rival online at www.wearerival.com, LinkedIn, Twitter.
Watch the video version of this Podcast on YouTube.
Find Sarah on LinkedIn.
Find Eric on LinkedIn and tweet him @efulwiler.
Say hi at media@wearerival.com, we’d love to hear from you.