In this episode of Scratch, Rory McEntee, Marketing Director of challenger fitness brand Gymbox, joins Eric for an engaging discussion on what it takes to cut through the noise as a marketer and have an outsized impact with your campaigns. Rory shares his passion for orchestrating unconventional campaigns that surprise audiences, taking risks that incumbents shy away from.
In this episode of Scratch, Rory McEntee, Marketing Director of challenger fitness brand Gymbox, joins Eric for an engaging discussion on what it takes to cut through the noise as a marketer and have an outsized impact with your campaigns. Rory shares his passion for orchestrating unconventional campaigns that surprise audiences, taking risks that incumbents shy away from.
With 20 years under their belt, Gymbox has built a reputation for experience-led classes and irreverent, cheeky marketing. Rory attributes their success to embracing budget constraints and thinking differently. He relies more on instinct than data, noting that the customer is often wrong. His advice to marketers looking to stand out? "Do things you would not normally do. They may scare you, they may not work, but you might just hit on something."
He encourages marketers to “ask for forgiveness, not permission”, and progressively build trust with leadership to get creative ideas approved over time. He believes that successful challenger brands are the ones that are unconventional and fresh in their creative campaigns and media choices. Join us in this episode to explore Gymbox's unique marketing philosophy and discover unorthodox insights that can help your brand thrive in a competitive market.
Watch the video version of this podcast on Youtube▶️ : https://youtu.be/K8EqSgJw0JE
Mentioned in the show:
Chapters:
(00:00:00) - Intro
(00:03:30) - Favorite Challenger Brand
(00:06:20) - Doing More with Less
(00:10:20) - How to do ‘Cool’ Stuff?
(00:22:30) - Does Marketing Really Drive Business Results?
(00:35:25) - Being Idea & Value Led
(00:40:30) - Lightning Round
"Scratch" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories.
In every episode, Eric interviews the CMO of some of the world's biggest or fastest-growing challenger brands, exploring their innovative marketing strategies that challenge established incumbents. Immerse yourself in the world of challenger brands and learn valuable marketing lessons from industry experts, as you discover their secrets to success.
Find Rival online at www.wearerival.com, LinkedIn, and Twitter.
Watch the video version of this Podcast on YouTube.
Find Rory on LinkedIn.
Find Eric on LinkedIn and tweet him @efulwiler.
Say hi at media@wearerival.com, we’d love to hear from you.