In this episode, we chat with Ben Amanna, CEO of Boxraw, a leading boxing apparel and equipment brand, that was featured in Creed 3. Ben shares how he's building an authentic lifestyle brand around boxing, with a vision to make Boxraw “the reason why the world got into boxing.” He discusses 1 - the importance of community and authenticity in brand building, 2 - community initiatives like Sprint Club and Sparring Club, and 3 - the role storytelling plays in brand building. If you're into entrepreneurship, branding, or boxing, this episode is a must-listen!
In this episode, we’re thrilled to sit down with Ben Amanna, the CEO of Boxraw, a pioneering boxing apparel and equipment company that’s aiming to revolutionize the sport. Boxraw specializes in high-quality boxing gear and lifestyle apparel, helping people around the world embrace boxing not just as a sport, but as a lifestyle 🥊.
In our conversation, Ben dives deep into the art of building an authentic lifestyle brand centered around boxing. He shares insights on community building, the importance of authenticity, and his vision for the future of boxing as both a sport and a culture. One of the key takeaways is Boraw's aspiration to be “the reason why the world got into boxing”, highlighting the significance of staying true to one's core values in brand building.
Another recurring theme in this episode is the emphasis on community initiatives like Sprint Club and Sparring Club, showcasing how fostering a genuine community can drive growth and resonate with a broader audience. If you're passionate about entrepreneurship, brand building, or the sport of boxing, then this episode is for you!
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Watch the video version of this podcast on Youtube ▶️: https://youtu.be/RRm5Zv3oWCg
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Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Ben Amanna of BoxRaw in this episode
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