In this week's episode, we are joined (for the second time) by Mark Schaefer, Executive director and acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books and he joins us today to discuss his latest book, “Belonging To The Brand; Why Community Is The Last Great Marketing Strategy”. Tune in, we had a lot of fun recording this one! Smart link: https://link.chtbl.com/scratch
Watch the Future of the CMO documentary here 🎥 : https://www.youtube.com/watch?v=AXBKelmQomM
In this week's episode, we are joined (for the second time) by Mark Schaefer - author, acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books and he joins us today to discuss his latest book, “Belonging To The Brand; Why Community Is The Last Great Marketing Strategy”. In the episode we uncover the 3 mega-trends are that providing the “perfect storm” for community based marketing to win, how to build a sustainable community, and the common pitfalls that CMO’s face when building these communities.
Mentioned in the show:
📰NY Times The Loneliest Generation
🚨New Episode every Wednesday! Subscribe 🚨
🎧Smart link: https://link.chtbl.com/scratch
⚡️Learn from the best challenger marketing strategies & tactics from CMO’s of global brands, every Wednesday on Scratch.
⚡️Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories.
👋Find Rival online at www.wearerival.com, LinkedIn, Twitter.
👋Find Eric on LinkedIn and tweet him @efulwiler.
📩Say hi at media@wearerival.com, we’d love to hear from you.