In this episode, we are joined by Jose Moreno, the Chief Marketing Officer of USA Pickleball. USA Pickleball has come a long way from being a small organization with only a handful of employees a few years ago, to now being at the forefront of the fastest-growing sport in America. Their goal? - to make pickleball accessible and inclusive for everyone. One of the key factors in their success is their emphasis on creating a strong community around the sport, not just focusing on the game itself. Jose emphasizes the importance of listening and adapting constantly to truly earn the trust and support of their customers (in this case, the dedicated players). We finish the episode with some valuable insights on managing and keeping up with increasing demand for small marketing teams.
Jose Moreno, the CMO of USA Pickleball, joins us in this episode to share USA Pickeball’s journey from a small governing body (with just 4-5 employees a few years ago), to now leading the charge as the fastest-growing sport in America. How did they do this? - By building a strong sense of community around the sport. Jose emphasized the importance of constant listening and adapting to authentically 'build credibility' with their player base, instead of simply dictating from the top down.
The brand built credibility in the niche through strategic partnerships with brands from other industries, like Fortune Tires and Skechers. Additionally, Jose shared insights on the challenges of prioritizing and executing as a small marketing team to keep up with the surging demand, cautioning against trying to be "all things to everybody". The conversation is full of useful tips and insights from USA Pickleball's journey to becoming the top contender in the rapidly growing pickleball world, highlighting the significance of community, authenticity, and strategic prioritization.
Watch the video version of this podcast on YouTube 📺: https://youtu.be/yxN4dLvYJBM
Mentioned in the show 🖊️:
Challenger brand: North face
📚Chapters:
00:00:00 - Intro
00:04:10 - Favourite challenger brand 👊
00:06:10 - What is Pickleball 🎾
00:17:36 - Positioning of the Pickleball Brand
00:21:11 - How to do More with Less 🤏
00:24:46 - A Typical Week for the Pickleball Team
00:29:57 - Product Innovation from Customer Feedback - Pickleball’s version
00:38: 40 Lightning Round ⚡
00:38:50 First Marketing Job 🧑💼
00:39:50 - Best Career Advice for Marketers
00:40:49 - Best Brand Campaign
00:41:50 - Pet Peeve of Marketing
00:42:38 - Best Marketing Tool ⚒️
00:43:01 - What should people do differently after this episode?
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