This week on Scratch the CMO of Magnolia Bakery, Eddie Revis, shares exactly how he is baking virality into every marketing campaign they run and why he believes in having intellectually diverse mentors when you work in marketing. Tune in for another insightful episode from Scratch! Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. Today's episode was hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter.
In this week’s episode, Eric speaks with Eddie Revis, CMO of Magnolia Bakery in NYC. Eddie is “on a mission to show the world that marketing doesn’t have to suck” and he is certainly doing that at Magnolia! He and the team have been launching some amazing campaigns that have been getting mainstream attention and going viral in the US. How does he do it? It’s all about plugging the brand into culture and never stopping at just a good idea, but always pushing towards a great idea.
Connect with Eddie on Linkedin - https://www.linkedin.com/in/edwardrevis/
And check out some of the recent campaigns from Magnolia
https://www.goodmorningamerica.com/amp/food/story/viral-muffins-youtube-star-reprises-role-unveil-latest-86881947
https://wwd.com/beauty-industry-news/beauty-features/tula-skincare-magnolia-bakery-1235307230/
https://patch.com/new-york/parkslope/banana-pudding-beer-here
Find Eric on LinkedIn and tweet him @efulwiler.
Say hi at media@wearerival.com , we’d love to hear from you.